Feb 06

Pantone Numbers

The Pantone Matching System is a standardised colour reproduction system. By Standardising the colours, different ink manufacturers in different locations can all refer to the Pantone System to make sure the colours match without direct contact with one another. One such use is … Continue reading

Jan 18

Pantone Colours

The Pantone system also allows for many ‘special’ colours to be produced such as metallics and fluorescents. While most of the Pantone system colours are beyond the printed CMYK gamut, it was only in 2001 that Pantone began providing translations of their existing … Continue reading

Jan 18

The Power of the Printed Word – Newsletters

“The single most effective tool you can use to build PROPER Relationships with your customers.” Nigel Botterill If you currently send out email marketing or similar. Is there anything stopping you having a hard copy of what you send & posting that out as well? You could … Continue reading