“In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalogue, or … Continue reading →
In the past few weeks, it’s been on Have I Got News For You, on Newsnight (where Paxman looked completely confused by the whole idea), on major TV news reports, most tech websites and in almost all the leading newspapers and magazines. Interest … Continue reading →
You can read a magazine online or a book on a mobile device, but you can’t use a website to decorate a lorry or package an LP, so many B2B print applications are unlikely to be filched by the internet.
I’ve just seen a very interesting video about a Canadian Porsche dealership – who with the help of an agency, created a PERSONALISED Direct Mail Piece that gave them a WHOPPING 32% response rate. As you’ll see from the clip … Continue reading →