As a communication tool, print is often under-valued (possible over-looked) but, it’s all around us… You touch it every day, you catch a glimpse of it, you use it and, in most cases, you rely on it! The reason people … Continue reading
When it comes to choosing an envelope, you’ll no doubt notice the vast array of sealing options you have available. So what are they? Which is best? What’s the upside or downside of each? Lets take a look at each and … Continue reading
Many people will try to sell you everything under the sun when it comes to exhibition print, we’re a little more focussed in our approach. Sometimes, less is more. Especially if it’s your first exhibition. Over the next few weeks, … Continue reading
**WARNING** RANT BELOW! It’s one thing that annoys more than most – probably at the same level as the they’re, their & there or your & you’re usage. What annoys me the most about this is people in the industry … Continue reading
Here’s the last in the series of Direct Mail examples from the CE of the IPIA. This weeks case study is on a Canadian agencies DM piece for a bulk kitty-litter warehouse. Rethink (a Vancouver agency) cleverly devised the campaign … Continue reading
One thing you may be wondering about printing is, why, when we call ‘C’-Cyan, ‘M’-Magenta & ‘Y’-Yellow, we call Black ‘K’? Well, some would have you believe it’s because it’s the last letter of Black and that B was already used … Continue reading
As mentioned a couple of weeks ago, I caught the IPIA’s Catnip & Christmas cards seminar and this is the second case study on direct mail used. Kingdom of Sports (a German gym company) wanted to grow aggressively in January of … Continue reading
There’s a lot of us out there that network in some form or another. When you’re out networking, can you honestly say you manage to speak to everyone in the room? If you do, did you talk about business? We … Continue reading
I was lucky enough to catch the CE of the IPIA’s seminar on Direct Mail the other week entitled ‘Catnip & Christmas cards’. It was all about the importance & relevance of Direct Mail in todays marketing mix. There were … Continue reading
Looking at ways you can love your customers is a perfect time to re-assess your customer lifecycle and making sure you have a planned set of ways to show them you love having them as part of your business. Let’s … Continue reading