Mistakes You Can Make When Using a Print Management Company
Print Management companies or Print Brokers are often the last people called in, getting all the design & planning for a printed project out of the way first. Unfortunately the client can often miss out on some valuable advice and input that a good print management company or broker can offer right from the start.
Whether it’s a simple flyer, brochure, ad campaign or complete image overhaul, a good understanding of the processes involved in the final execution will enable a good print management company to offer valuable insights.
The 4 most common mistakes I see companies make when employing a broker:
#1 Asking for Advice:
Many companies do not ask print brokers for advice before creating the campaign. A good broker can get involved at the design stage & offer economies of scale, sizing, colour advice etc. ahead of expensive and time consuming design. Getting them involved at the ground level can make your marketing pounds go far further.
A good print management company will have excellent & long established relationships with their suppliers. This can translate into many advantages for their clients including storage at reasonable rates (sometimes free), staged call off, staged invoicing as well as the normal cost savings associated with long term relationships – just make sure you discuss your requirements and see where your print management company can help fulfil those needs.
#3 Stray Print
Not informing the broker of other campaign elements being produced elsewhere. Although this may seem irrelevant, a good print management company will be able to liaise with other suppliers to ensure continuity across the varying elements – whether that’s advertising, promotional items, exhibition stands or other bespoke printing. Often a good print management company will see economies of scale across the elements, even ways to incorporate one into the other – eg: creating a pen holder in an information or conference folder.
#4 Whole of Market
I always mention our alignment with independent financial advisors and the like: when seeking a mortgage or other financial product it’s wise to seek out an advisor that is ‘whole of market’. This means they aren’t tied to one bank or product. Although a good print management company will have long established relationships, this doesn’t tie them to those suppliers or make them complacent. They will always be monitoring the market in order to remain competitive. Having said that, there is a difference between price and value, and your broker should always be providing the best value even if the price is not bargain basement.
This last point is an important one! Many of the companies we speak to have cost on their mind (and of course, this is important) BUT, it shouldn’t be your leading factor. The first question you should really ask is, how can I make this campaign or printed product work the hardest for me (i.e. how can you increase the ROI of your print). For the sole-trader or one man companies out there, your print should also be looked at as an investment, not a cost. So make sure you’re investing your money well.
At the end of the day, like most things – you get what you pay for!
An experienced print management company can become a valued member of the team within your business, helping to take your mind off of any print problems and always looking out for your best interests.
If the above sounds like something you’d like a little more information on, why not get in touch with us to see how we can help you? Call us now on 01933 698 123 or email me directly on [email protected]