The Power of the Printed Word – Newsletters

“The single most effective tool you can use to build PROPER Relationships with your customers.”

Nigel Botterill

If you currently send out email marketing or similar. Is there anything stopping you having a hard copy of what you send & posting that out as well? You could use the e-marketing to supplement the printed edition & provide even more information to your customers!

A printed newsletter is not only proven to engage your customer or prospect more than email, it’s usually kept! This means you & your message hangs around with your customer (perception of value). Don’t take this lightly though, your message still has to be relevant, educational and at times fun, to keep your readers attention.

The best thing about a printed newsletter is also the dreaded Junk Mail. If you’re sending out email campaigns and you catch a customer at the wrong time one day and they mark you as ‘junk’, you’re there forever! However, a printed newsletter will only get binned until the next issue. That’s a quick heads up on email marketing as well (don’t get caught out sending useless emails just because you think you should be sending them).

Leading advertising guru David Ogilvy says that editorial material is three times more persuasive than traditional advertising. That’s because newsletters are perceived differently from advertising – the majority of people perceive them aspublications and will build trust and position you as an expert in your field.If this is the case and you’re not utilising a print newsletter to increase customer purchases or engagement, don’t you think it’s time to dip your toe in a little?

We’re making it easier for you to get your hands on some newsletters and are currently working out packages that not only include the content writing, layout/design & print, but the mailing of your newsletters too!

That means all you have to do is sit back and carry on with what you’re good at – Running Your Business. If you’re interested in this opportunity – click here to register your interest. We’ll send you over the package details as soon as we’ve finished them.

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