Oct 24

A 32% response rate on Direct Mail – Here’s How!

I’ve just seen a very interesting video about a Canadian Porsche dealership – who with the help of an agency, created a PERSONALISED Direct Mail Piece that gave them a WHOPPING 32% response rate. As you’ll see from the clip … Continue reading

Apr 18

Passing a Job on Press

Passing a job on press

Or Press Passing as it’s known. It’s the method of checking a job while it’s being printed. We do this to ensure tight control to the job in hand – usually only done for large runs or brand specific/complicated pieces, … Continue reading